How We Designed a Modern Jewellery-Kit Website for Formed

Ventrax Digital has launched a premium e-commerce experience for Formed, a modern jewellery casting brand that lets customers create meaningful keepsake jewellery through at-home casting kits.

Selling an experience

• Custom e-commerce built around storytelling and product presentation.
• Educational guidance pages and FAQs that walk customers through casting.
• A casting credit system to support the brand’s model.
• Product photography integration, content strategy and performance optimisation.

Because Formed sells an experience, not just a product, every element was designed to educate, tell the story and reinforce the premium nature of the brand. Read the full story in the Formed case study, or see our take on WordPress vs Next.js for e-commerce.

Building a premium online store? Talk to Ventrax Digital.